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On some level, we know the importance of story. At the same time, we often minimize or deride storytelling as frivolous, a waste of time, a distraction from the serious business of doing work.

The reality is that story is everything. It is how we think. It is how we persuade. It is how we motivate others. It is also how we motivate (and demotivate) ourselves. Story is inextricably woven through just about everything of importance that we do.

While story is one of our essential tools of communication, many of us think we are not good at it. Or that all stories have to start with “once upon a time…”

Good story has structure, rules and guidelines. Understanding how story works, and how to tell good stories, is a critical tool in communicating well. In this webinar, Mark takes you into the world of storytelling, peeling back the curtain and exploring what lies on the other side. You will learn the essentials of what makes stories effective, and understand how to apply effective story telling principles in your own communication efforts.

So come and join us. Sit a little bit closer. Get comfortable around the fire. You won’t believe what happens next.

 

Mark Mullaly is the President & Chief Organizational Therapist of Interthink Consulting. Mark is a consultant, facilitator, writer and speaker that is passionate about helping strategic leaders to make a difference and deliver meaningful value.

Building on a career of more than three decades, Mark knows what it takes to deliver results in the real world, where complexity is real, politics matter and the right answer always depends. Mark combines engaging storytelling, a wry sense of humour and the benefit of years of research to deliver presentations that matter and strategies that make sense. His presentations are dynamic, engaging, highly visual and make complex ideas clear and comprehensible.

It’s difficult to put a label on Mark, but we can try. He has spent a lot of time in project management, and arguably still does. He’s been spending a lot of time in strategy, and that likely will continue. Decision making, personality, biases, innovation, change, politics, sensemaking are a few domains he considers engaging (and that he knows contain depths beyond which he has yet explored). Diving into any one of these areas is interesting. Making connections across them is fascinating. Making them meaningful to the rest of the world is his happy place.

Mark has a PhD in strategy and decision making (with a side-helping of psychology) from Bond University in Australia. He also holds a Bachelor of Arts in Drama & Theatre Arts from the University of Waterloo. His work, his speaking and his workshops all benefit from having one foot firmly in business and the other in the arts. His audiences firmly agree.